in

ZT Women’s Day Special: How two Kashmiri girls craft a novel success story

Ziraat Times Women’s Day Special

Srinagar: They are two Kashmiri sisters who exemplify resilience, dedication, focus and a strong will to make their ideas work, in the face of big odds.

At a time when Kashmir’s business environment is dogged by hopelessness and a deep reluctance among its people to start new business ventures, an all-women business venture by two girls is setting an example of optimism and excellent business acumen.

On this Women’s Day, as a tribute to these women, we at Ziraat Times feature the spirit behind Raani Spices – a micro enterprise started by Insha Sheikh, bringing to Kashmiri traditional food delights like makkey ki roti (corn breads) and earthen pot curd that few would think was a commercially-viable idea.

“It all began as a small idea of making pickles at our home. Financially, we come from a modest family background, looking for business ideas to increase our income. And then one fine day I was struck with the idea of starting makkey ki roti (traditional corn bread). At home, we two sisters, assisted by our mother, started making these rotis during the last Ramazan. We would lie awake until the sehri time and make rotis and then sleep briefly after eating Sheri meals. By 9 am we would be out delivering the products at retail outlets”, recollects Insha.

As demand for their quality products began, Insha and her sister were joined by one of the former’s friends, who, along with her own sister, offered to be part of their work.

“Initially, I thought not many girls would be inclined to join us, but it was so encouraging as more and more girls joined our team and our supply increased, as did the demand”, Insha said.

Just one year down the line, Insha and her team’s hard work and dedication have paid off. Today, they supply makkey ki roti (corn breads), curd and pickle products to over 45 retail departmental stores and shops across Srinagar.

Even as the poor business climate and the challenging operating environment post August 5, 2019, have dampened sales on bad days, the girls have persisted, and now is a team of 20 workers, including two full-time drivers, who deliver their products to retail outlets.

This success story has left many common Kashmiris and business analysts with pleasant surprise.

“When I first came across their corn bread product I was like wow… who came up with this great idea. We would always crave for these rotis but would rarely get them”, says Iftikhar Ahmed, a devout buyer of Raani products.

Interestingly, Insha Sheikh, the group leader and the brain behind the enterprise, has a bachelor’s degree in physical education and is an avid cricketer.

One of the challenges for Insha and team was the raw material for the most important product of their fledging business. – corn flour.

Corn flour is usually not available in bulk in Kashmir, and is produced in small quantities. We were assisted by our father, who travelled across far-flung villages and helped us create a network of flour suppliers, says Insha.

One of the striking things about this unique initiative is that the girls running the show remain sensitive to health needs of their customers.

For instance, the girls recognize that Kashmiri population has a tendency for higher blood pressure in the current circumstances, and, therefore, they use no salt and oil in their makkey ki roti products.

“We take care of health and hygiene issues of our curd, pickle and masala tikkis (Kashmiri vaer) products. Health of our customers is very important to us” says Insha.

As the girls’ business is fledging, they have now approached the Industries Department to allot them a small piece of land to start a formal unit in an industrial estate.

“We are optimistic that our case will be processed soon so that we are able to meet the growing demand and also provide jobs to more number of people”, says Insha, adding, “we want to show girls and women coming from modest backgrounds in Kashmir that perseverance and hard work can help them secure a dignified living.”

 

205 Comments

Leave a Reply
  1. Заказать seo поисковую оптимизацию сайта, Заказать услуги по продвижению сайта По всем возникшим вопросам Вы можете обратиться в скайп логин pokras7777Раскрутка сайта под ключ
    .Так же собираем базы Обратесь всегда будем рабы вам помочь
    скачать базу для хрумера

  2. Taxi moto line
    128 Rue la Boétie
    75008 Paris
    +33 6 51 612 712  

    Taxi moto paris

    Undeniably imagine that which you said. Your favorite reason seemed to be at
    the net the easiest factor to understand of. I say to you, I
    certainly get irked even as other folks consider concerns that they just do not recognise about.
    You controlled to hit the nail upon the highest as smartly as defined out
    the entire thing with no need side-effects , people could take a signal.
    Will likely be back to get more. Thanks

  3. Заказать seo поисковую оптимизацию сайта, Заказать услуги по продвижению сайта По всем возникшим вопросам Вы можете обратиться в скайп логин pokras7777Раскрутка сайта под ключ
    .Так же собираем базы Обратесь всегда будем рабы вам помочь
    скачать базы для хрумера

  4. My spouse and I stumbled over here different website and thought I might as well check things out. I like what I see so i am just following you. Look forward to looking over your web page yet again.|

  5. Заказать seo поисковую оптимизацию сайта, Заказать услуги по продвижению сайта По всем возникшим вопросам Вы можете обратиться в скайп логин pokras7777Раскрутка сайта под ключ
    .Так же собираем базы Обратесь всегда будем рабы вам помочь

  6. Заказать seo поисковую оптимизацию сайта, Заказать услуги по продвижению сайта По всем возникшим вопросам Вы можете обратиться в скайп логин pokras7777Раскрутка сайта под ключ
    .Так же собираем базы Обратесь всегда будем рабы вам помочь

  7. I must get across my affection for your kindness in support of men who actually need help on that area of interest. Your real dedication to getting the solution along was rather useful and have continually empowered professionals just like me to arrive at their targets. Your new informative tutorial can mean much to me and still more to my mates. Thanks a lot; from all of us.

  8. I wanted to construct a message so as to say thanks to you for all the nice suggestions you are writing on this site. My time consuming internet look up has at the end been compensated with reliable facts to share with my close friends. I would tell you that many of us visitors actually are rather blessed to exist in a very good website with many perfect individuals with very beneficial points. I feel quite privileged to have discovered your entire website and look forward to really more entertaining minutes reading here. Thanks a lot once again for all the details.

  9. I simply had to thank you very much again. I do not know what I might have taken care of in the absence of the methods provided by you about my situation. Previously it was a alarming difficulty in my position, but coming across this specialized way you managed it forced me to jump for joy. I will be grateful for this work and pray you really know what a powerful job you are always providing training the rest with the aid of your blog. Most probably you’ve never met all of us.

  10. I have to show my appreciation to the writer just for rescuing me from this issue. Because of searching throughout the world wide web and obtaining suggestions that were not helpful, I thought my entire life was gone. Being alive without the presence of solutions to the issues you’ve solved by way of your post is a critical case, and those which could have adversely damaged my entire career if I hadn’t discovered your web page. Your ability and kindness in playing with every item was helpful. I’m not sure what I would’ve done if I had not come upon such a step like this. It’s possible to at this point look ahead to my future. Thanks for your time very much for this reliable and amazing guide. I won’t be reluctant to suggest your site to any person who would like recommendations on this situation.

  11. Thank you a lot for providing individuals with an extremely wonderful opportunity to read from this site. It’s usually so superb plus jam-packed with a lot of fun for me personally and my office friends to visit your site at minimum 3 times every week to read the fresh items you have. And indeed, we are at all times astounded with the perfect solutions you serve. Some 1 points in this post are truly the most suitable I have ever had.

  12. I’m just commenting to make you be aware of of the exceptional experience my friend’s princess gained reading your blog. She picked up too many pieces, most notably what it is like to possess an incredible coaching heart to make the others effortlessly comprehend chosen complicated subject matter. You truly exceeded visitors’ expected results. I appreciate you for giving such practical, healthy, educational and in addition unique thoughts on this topic to Lizeth.

  13. Thanks for your own labor on this website. Kate take interest in engaging in investigation and it’s simple to grasp why. A number of us know all about the compelling form you deliver important techniques through this web site and in addition invigorate participation from other ones on this point then our favorite child has been becoming educated a great deal. Take pleasure in the rest of the new year. You’re the one carrying out a remarkable job.

  14. I simply desired to say thanks again. I’m not certain the things that I would have taken care of in the absence of the entire thoughts documented by you concerning this area of interest. It was actually a very frustrating crisis in my circumstances, but being able to view the very well-written strategy you handled it took me to leap with gladness. I am happy for your work as well as have high hopes you comprehend what a great job you happen to be providing educating people today by way of a web site. Most likely you have never encountered any of us.

  15. Thanks so much for giving everyone such a splendid opportunity to read critical reviews from this web site. It is often very great and also packed with amusement for me and my office co-workers to visit your site the equivalent of three times in one week to read through the fresh tips you will have. And indeed, I’m also always astounded with the incredible inspiring ideas you give. Some two facts in this posting are essentially the simplest I’ve had.

  16. I intended to post you one little word in order to say thank you once again for all the splendid tactics you’ve shared on this website. This is really shockingly open-handed of you to grant unreservedly all some people would have offered for an e-book to get some cash for themselves, especially now that you could have done it in case you considered necessary. The ideas also acted as the good way to realize that other people online have the same fervor like my own to see a lot more when it comes to this problem. I believe there are a lot more fun sessions in the future for individuals who read your blog.

  17. I am glad for writing to let you understand of the impressive discovery my cousin’s princess went through checking the blog. She even learned a good number of issues, which include what it is like to have a great giving mood to have many more very easily grasp specific hard to do topics. You really exceeded my expected results. Thank you for coming up with these good, dependable, educational not to mention easy tips about this topic to Jane.

  18. I needed to put you a tiny remark just to give many thanks yet again for your personal stunning tips you have provided at this time. It has been quite particularly generous of you to deliver without restraint exactly what numerous people might have distributed for an electronic book in making some bucks on their own, primarily considering the fact that you might have done it if you ever considered necessary. These basics in addition worked to become great way to comprehend someone else have the same zeal much like my very own to realize way more when it comes to this matter. Certainly there are many more fun situations ahead for individuals who scan your blog post.

  19. My husband and i were now thrilled Albert could carry out his researching through the precious recommendations he gained through the blog. It’s not at all simplistic just to choose to be releasing methods which often other folks could have been trying to sell. We really understand we now have you to be grateful to because of that. The most important explanations you made, the simple web site menu, the friendships you will make it possible to engender – it’s many fantastic, and it is helping our son and the family reckon that this idea is awesome, and that’s especially essential. Thank you for all!

  20. Заказать seo поисковую оптимизацию сайта, Заказать услуги по продвижению сайта По всем возникшим вопросам Вы можете обратиться в скайп логин pokras7777Раскрутка сайта под ключ
    .Так же собираем базы Обратесь всегда будем рабы вам помочь

  21. Im happy I located this blog page, I couldnt obtain any knowledge on this subject before. I also operate a site and in case you are ever serious in doing some guest writing for me please feel free to let me know, im always look for people to check out my site. Please stop by and leave a comment sometime!

  22. I intended to create you the little bit of note to be able to say thanks again for these exceptional things you’ve contributed on this site. This has been quite wonderfully open-handed of you to offer publicly all a few people might have sold as an electronic book to generate some dough for themselves, notably considering that you might well have tried it in case you wanted. Those basics additionally acted as a fantastic way to comprehend other people have the identical dreams just as my very own to understand somewhat more in regard to this condition. I believe there are a lot more pleasurable situations ahead for individuals who start reading your website.

  23. I simply needed to say thanks once more. I’m not certain the things I might have sorted out without the entire pointers documented by you on such area of interest. It had become an absolute scary problem for me personally, however , noticing a new specialized approach you treated that made me to cry over fulfillment. I will be happy for your assistance and thus wish you know what a great job you are always undertaking educating some other people all through a web site. I’m certain you haven’t met any of us.

  24. Thanks a lot for giving everyone an extremely superb possiblity to read articles and blog posts from this site. It is often so lovely and as well , packed with a good time for me and my office fellow workers to visit your web site more than 3 times per week to read the fresh issues you have. Of course, I am actually fulfilled concerning the stunning methods you serve. Some 4 tips in this posting are truly the finest we have ever had.

  25. Thanks a lot for giving everyone remarkably superb opportunity to read from this site. It is usually very amazing and full of fun for me personally and my office mates to visit your website no less than three times a week to find out the latest stuff you will have. Not to mention, I am always astounded considering the powerful thoughts served by you. Certain two facts on this page are unequivocally the most suitable I’ve had.

  26. I wish to express my appreciation for your kindness in support of men and women that absolutely need help with this one area of interest. Your special commitment to passing the solution up and down has been incredibly functional and have in most cases allowed ladies just like me to reach their endeavors. Your entire insightful tips and hints entails a lot to me and extremely more to my office workers. Regards; from each one of us.

  27. A lot of thanks for your whole work on this web page. Kate really loves setting aside time for research and it’s easy to see why. Most of us learn all regarding the lively method you create reliable secrets through this blog and in addition boost participation from some other people about this idea so our favorite girl is in fact being taught a lot of things. Take advantage of the rest of the new year. You’re the one doing a first class job.

  28. I wish to express my love for your kind-heartedness giving support to those people that really need help with in this area of interest. Your real commitment to passing the solution all around ended up being wonderfully informative and have specifically permitted others just like me to get to their objectives. The interesting help implies so much a person like me and much more to my mates. Many thanks; from everyone of us.

  29. I really enjoy this design you have got going on on your web site. What is the name of the template by the way? I was thinking of using this style for the blog I am going to build for my class project.

  30. A lot of thanks for each of your labor on this website. My mom enjoys going through research and it’s easy to see why. We notice all of the lively medium you create simple solutions by means of this web blog and increase participation from other ones about this subject matter while my girl is really learning a whole lot. Enjoy the remaining portion of the new year. You are carrying out a tremendous job.

  31. I wish to express some thanks to you for rescuing me from this situation. After exploring through the online world and coming across notions which were not pleasant, I was thinking my entire life was done. Being alive without the answers to the difficulties you’ve sorted out all through your good posting is a serious case, and those that could have in a negative way damaged my career if I hadn’t discovered the blog. Your actual talents and kindness in playing with every item was very useful. I don’t know what I would’ve done if I had not encountered such a point like this. It’s possible to at this time look ahead to my future. Thanks so much for this high quality and amazing guide. I will not think twice to endorse your web site to any individual who should get guidance on this issue.

  32. I wanted to compose you the very little note in order to thank you very much yet again on your magnificent tips you’ve provided on this page. It has been so unbelievably generous with you to convey extensively all a number of us might have supplied for an electronic book to get some bucks on their own, specifically considering the fact that you could have done it in the event you decided. The tricks also served like a fantastic way to be aware that other individuals have the same interest much like my own to know the truth good deal more in terms of this problem. I am sure there are a lot more enjoyable times ahead for those who start reading your blog.

  33. Hi I am so happy I found your weblog, I really found you
    by error, while I was looking on Askjeeve for something else, Anyways I am here now and would just like to say kudos for a tremendous post and a all round thrilling blog
    (I also love the theme/design), I don’t have time to read through it all at the minute but
    I have book-marked it and also added your RSS feeds, so when I
    have time I will be back to read more, Please do
    keep up the awesome jo. http://antiibioticsland.com/Tetracycline.htm

  34. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  35. Hiya, I’m really glad I have found this info. Today bloggers publish just about gossips and internet and this is actually annoying. A good site with exciting content, this is what I need. Thank you for keeping this site, I will be visiting it. Do you do newsletters? Can’t find it.

  36. This is very interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of your
    magnificent post. Also, I have shared your web site in my social networks!

  37. Hey very cool blog!! Man .. Excellent .. Amazing .. Ill bookmark your web site and take the feeds alsoI am happy to find a lot of useful information here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .

  38. I have been browsing on-line more than three hours today, but I never found any
    interesting article like yours. It’s lovely worth sufficient
    for me. Personally, if all site owners and bloggers made good content as you did,
    the internet shall be a lot more helpful than ever before.

  39. I truly love your blog.. Excellent colors & theme. Did you make this website yourself?
    Please reply back as I’m looking to create my own personal
    website and would like to know where you got this from or what the theme is named.
    Appreciate it!

  40. Lately, I did not give a lot of consideration to giving comments on site page posts and have placed feedback even much less. Reading through your pleasant post, will support me to do so sometimes.

  41. I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view, if all webmasters
    and bloggers made good content as you did, the net will be a lot
    more useful than ever before.

  42. I all the time used to study article in news papers
    but now as I am a user of internet thus from now I am using
    net for articles or reviews, thanks to web.

  43. This is some helpful stuff. It took me a while to unearth this website but it was worth the time. I noticed this page was hidden in google and not the number one spot. This web page has a lot of high-quality material and it doesnt deserve to be burried in the search engines like that. By the way Im going to add this web publication to my list of favorites.

  44. Hey There. I discovvered your weblog the usage of msn. That is a very neatly written article.
    I’ll bbe sure to bkokmark it annd come back to learn more of your useful information. Thank you for the post.
    I will certainly return.
    https://clients1.google.com.mm/url?q=https://harborbaystorage.net/
    buy cialis online no prescription
    buy cialis online no prescription https://clients1.google.cm/url?q=https://harborbaystorage.net/

  45. Приглашаем Ваше предприятие к взаимовыгодному сотрудничеству в направлении производства и поставки Никелевая микронная проволока.

    Молибденовая поковка
    Ниобиевые изделия
    Молибденовый лист
    Молибденовая проволока -микронный
    Никелевая поковка
    4572b75

  46. I loved as much as you’ll receive carried out right here. The sketch
    is tasteful, your authored subject matter stylish. nonetheless,
    you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as
    exactly the same nearly a lot often inside case you shield this increase.

  47. After looking over a few of the blog articles on youir web site, I seriously like your technique of writing a
    blog. I saved it to my bookmark webpagge list aand will be checking back in the near future.
    Take a look at my website too andd tell me what you
    think.
    http://micropacs.org/wp-content/plugins/cmswpat/loom-manual-pdf.pdf
    Loom manual pdf
    Canon imagerunner 2800 manual pdf https://alphashop.ca/wp-content/plugins/cmswpat/world-cup-game-schedule-pdf.pdf

  48. Heey I know this is off topic but I was wondering if you knew of any widgets
    I could add to my blog thyat automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new
    updates.
    http://eduessaytop.com/
    write my essays
    write my essays http://eduessaytop.com/

  49. I beliieve what you wrote was actually very logical. But, consider this, what iif yyou wrote a catchier title?
    I ain’t saying your information is not solid., however
    whatt if you added something thawt makes people desire more?
    I mean ZT Women’s Day Special: How two Kashmiri girls craft a
    novl success story | Ziraat Times is a little plain. You ought to glance at Yahoo’s
    home page annd note how they create article headlines
    too grab people to open the links. You might ttry adding a video or a
    picture or two to get reqders interested about everything’ve written. In my opinion, it would bring your posts a
    little livelier.
    http://hppecc.com/dieta-medica-scardale-pdf.pdf
    Dieta medica scardale pdf
    Autocad 2013 user manual pdf http://ssflooringinstallation.com/comprehensive-physics-lab-manual-class-12-pdf.pdf

  50. Заказать seo поисковую оптимизацию сайта, Заказать услуги по продвижению сайта По всем возникшим вопросам Вы можете обратиться в скайп логин pokras7777Раскрутка сайта под ключ
    .Так же собираем базы Обратесь всегда будем рабы вам помочь Наш интернет магазин предлагает вам приобрести у нас любые базы для Xrumer и GSA, allsubmitter

  51. Hi there very cool site!! Guy .. Beautiful .. Superb .. I will bookmark your web site and take the feeds additionallyKI’m happy to search out numerous helpful info right here within the submit, we want develop more techniques in this regard, thanks for sharing. . . . . .

  52. When I inhitially lett a comment I seem to have clicked
    on the -Notify me when new comments are added- checkbox and
    from now on each time a comment iis added I recieve four emails
    witth the exact same comment. There has to be a means you
    are able to remove me from tha service? Kudos!
    https://onanadiete.ru/alpha-numeric-reasoning-questions-and-answers-pdf.pdf
    alpha numeric reasoning questions and answers pdf
    alpha numeric reasoning questions and answers pdf https://onanadiete.ru/alpha-numeric-reasoning-questions-and-answers-pdf.pdf

2 Pings & Trackbacks

  1. Pingback:

  2. Pingback:

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0

Yes Bank in J&K: A No-doer in everything!

In Gujarat, J&K Admin signs 35 MoUs for Rs 2141 cr investment