Ziraat Times News Desk
Srinagar, June 28: Lieutenant Governor Manoj Sinha on Sunday launched the Directorate of Rural Sanitation’s “Shubham–Shivam” Information, Education and Communication (IEC) campaign at the Baltal base camp, unveiling a series of environmental protection measures aimed at making the Shri Amarnath Ji Yatra sustainable, clean and zero-landfill.
The initiative introduces a range of eco-friendly interventions, digital tools and waste-management systems designed to reduce the environmental footprint of the annual pilgrimage while preserving the fragile Himalayan ecosystem along the yatra routes.
Addressing the launch ceremony, the Lieutenant Governor described the campaign as a major step towards achieving a clean and environmentally responsible pilgrimage. He emphasized that protecting the ecology and natural resources associated with the yatra was a collective responsibility of pilgrims, langar operators, service providers and government agencies.
Focus on waste reduction and circular economy
Among the key environmental initiatives unveiled was the “Trayambakam” mobile application, which will allow pilgrims to report waste or litter by uploading photographs from any location along the pilgrimage route, enabling authorities to take immediate action.
The administration also introduced several circular economy measures aimed at minimizing waste generation. These include the “Swaha” utensil bank, through which steel plates and cups will be provided against a refundable security deposit to reduce the use of disposable items.
Another initiative, the “Amarnath Seva Cafe,” seeks to encourage active public participation in waste management. Pilgrims and visitors will be able to exchange collected plastic waste for tea and snacks, creating incentives for keeping pilgrimage routes clean.
Strict sanitation framework announced
The Lieutenant Governor announced a comprehensive regulatory framework for environmental management during the yatra. The measures include:
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Four-way segregation of waste at source.
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A complete ban on single-use plastic.
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Prescribed sanitation standards for all langars and camps.
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Enhanced waste collection and disposal systems aimed at ensuring a zero-landfill pilgrimage.










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