Ziraat Times News Report
Srinagar: The Kashmir Valley Fruit Growers cum Dealers Union has extended heartfelt congratulations to the Jammu and Kashmir Traffic Police for ensuring the peaceful and smooth conclusion of the Shri Amarnath Yatra this year. In a communication addressed to the Inspector General of Police (Traffic), the Union also raised a pressing appeal for the uninterrupted 24×7 movement of fruit and vegetable-laden trucks along the Srinagar–Jammu National Highway (NH-44).
Bashir Ahmad Basheer, Chairman of the Kashmir Valley Fruit Growers Cum Dealers Union and President of the New Kashmir Fruit Association, stated that the successful and peaceful management of the Amarnath Yatra reflects the commendable coordination and dedication of the traffic police and associated personnel. “Your efforts and those of your team ensured that the Yatra concluded graciously and cordially. We extend our heartfelt appreciation,” Basheer wrote.
The letter, however, also highlights an urgent concern of the valley’s fruit industry. With the harvesting season for plums, apples, and pears currently in full swing, Basheer urged the IGP Traffic to facilitate round-the-clock transportation of perishable fruit consignments to various destinations across the country.
“These fruits are extremely perishable and require swift, uninterrupted transportation. Similarly, incoming consignments of fresh vegetables and fruits from other states also need to move smoothly to mandis within the Valley,” the letter noted, emphasizing the added urgency due to prevailing heatwave conditions.
The fruit growers’ body has requested that fresh produce-laden trucks be allowed to ply on NH-44 without interruption, day and night, to prevent spoilage and ensure timely deliveries to markets outside the Union Territory.
The Kashmir Valley Fruit Growers Cum Dealers Union, an apex elected body representing all fruit growers’ associations in the region, plays a key role in safeguarding the interests of Kashmir’s horticultural economy—one of the backbones of the region’s livelihood and trade.









Comments are closed.