Srinagar: The Jammu and Kashmir Hoteliers Club (JKHC) has expressed immense pride and joy over the prestigious national award conferred on its Chairman, Mushtaq Ahmed Chaya, at a high-profile event held in New Delhi.
In a statement issued to Ziraat Times on Sunday, JKHC office bearers and members representing various regions including Sonmarg, Gulmarg, Pahalgam, Srinagar, Jammu, and Ladakh extended their heartfelt congratulations to Chaya Sahab, describing the honour as a moment of pride for the entire business and tourism fraternity of the Union Territory.
JKHC Secretary General Tariq Ghani said, “Mushtaq Chaya Sahab is the brand ambassador of Kashmir tourism—a luminous personality whose unwavering commitment has shaped the journey of the tourism industry through its highs and lows. His leadership has always served as a beacon during times of uncertainty and challenge.”
Highlighting Chaya’s decades-long contribution, Ghani added, “Whether it is advocating policy reforms, encouraging investments, or standing up for local stakeholders, Chaya Sahab has fought tirelessly for every concern faced by the sector. His dedication is not just professional—it’s deeply personal and rooted in his dream to see Kashmir reclaim its place as a premier global destination.”
The Hoteliers Club praised Chaya’s relentless efforts in steering the hospitality sector through turbulent periods, and inspiring confidence among investors, government stakeholders, and the people of Kashmir. Members said the award is not only a tribute to his individual achievements, but a recognition of Kashmir’s potential in the national tourism landscape.
“His presence gives us hope—a strong belief that under his stewardship, the tourism industry in Kashmir will continue to flourish and reach new heights,” the statement read.
Calling him a “true son of the soil”, JKHC members said Chaya Sahab’s passion, resilience and vision have inspired generations in the hospitality sector, and the recognition he has received is richly deserved.
JKHC reiterated its full support to Chaya’s ongoing initiatives and expressed confidence that his leadership will continue to play a transformative role in Kashmir’s economic and tourism development.
