Srinagar, October 12: Mamta Yadav, IAS, on Monday assumed charge as Director Information, Jammu and Kashmir, and called for transparent, timely and people-centric communication of government policies and public welfare programmes.
During an introductory interaction with officers and officials of the Directorate of Information and Public Relations (DIPR), Yadav stressed the need to ensure accurate and timely dissemination of information and expand the department’s public outreach.
She called for greater use of digital platforms and modern communication tools to adapt to the changing media landscape and strengthen public engagement.
Yadav highlighted the department’s role in facilitating communication between the government and the public, particularly in disseminating information about government policies, development initiatives and welfare programmes.
Joint Director Information (Headquarters) Dr Zahoor Ahmad Raina, Deputy Director Information (PR&AV) Javid Ahmad Rather and other senior officers and officials attended the interaction.
Later, Yadav inspected various sections of the department and assessed their functioning.
