SRINAGAR, SEPTEMBER 11: Deputy Chief Minister Surinder Kumar Choudhary on Thursday inaugurated Kashmir Expo 2026 at Zabarwan Park, Boulevard Road, Srinagar, bringing together artisans, craftsmen, weavers, entrepreneurs, businesses and other stakeholders to showcase Jammu & Kashmir’s craft, culture, cuisine and entrepreneurial talent.
Organised by the Jammu & Kashmir Trade Promotion Organization (JKTPO) under the aegis of the Department of Industries & Commerce, the three-day expo is being held from September 11 to 13 under the theme “Celebration of Craft, Culture & Cuisine – Showcasing Rich Kashmir’s Heritage by Empowering Golden Hands & Talent.”
The expo provides a platform for local artisans, entrepreneurs and enterprises to showcase their products, craftsmanship and cultural heritage while connecting with wider markets and potential buyers.
Speaking on the occasion, Choudhary said the expo was an important initiative to provide greater visibility and market access to artisans, entrepreneurs and local enterprises.
“Kashmir Expo 2026 celebrates the exceptional craftsmanship, cultural heritage and entrepreneurial spirit of Jammu & Kashmir. The Expo is aimed at connecting our local talent and products with wider markets while creating meaningful opportunities for artisans, entrepreneurs and businesses to grow and thrive,” he said.
The Deputy Chief Minister said the event features a diverse range of handicrafts, handloom products, traditional crafts, local produce, cuisine and contemporary products, highlighting the creativity and enterprise of the region.
He added that the expo would provide participating businesses and artisans with opportunities to gain wider market exposure, interact with visitors and explore new business and market opportunities.
JKTPO has been working to promote trade, commerce, investment and exports from Jammu & Kashmir by facilitating market linkages and providing platforms for local enterprises to connect with buyers and business stakeholders.
The organisation also serves as the nodal agency for One District One Product (ODOP) promotion, trade fairs and exhibitions, buyer-seller meets, district export promotion initiatives and digital market linkages.
The Kashmir Expo 2026 is part of these efforts to strengthen market access, promote local products, empower artisans and entrepreneurs and showcase the economic and cultural potential of Jammu & Kashmir.
The expo will continue till September 13 at Zabarwan Park, Boulevard Road, Srinagar, and is open to visitors, offering an opportunity to experience the region’s craft, culture and cuisine under one platform.
