Srinagar: In a significant first for Kashmir, Trumboo Industries Private Limited (TIPL) has partnered with Kashmir Geographic Eco-Cooperative Limited to plant one million trees under the flagship Go Green Kashmir – One Million Trees Afforestation Project, marking a major step towards large-scale environmental sustainability in the region.
The collaboration was formalised through a Memorandum of Understanding (MoU), under which TIPL becomes the first corporate house in Kashmir to launch the VIHI District Eco-Restoration Project aligned with the UN Decade on Ecosystem Restoration (2021–2030). The initiative aims to strengthen climate action efforts and restore degraded landscapes across the district.
Advocate Nadeem Qadri, environmental lawyer and President & CEO of Kashmir Geographic Eco-Cooperative Limited, said the partnership signals the beginning of a new era of corporate participation in environmental conservation in Jammu and Kashmir. He appreciated TIPL’s commitment to Sustainable Development Goal 13 (Climate Action) and described the initiative as a milestone in inter-departmental and public-private coordination.
The MoU signing ceremony was attended by Abhijeet Joshi, Regional Director, Jammu and Kashmir Pollution Control Committee (JKPCC), who provided guidance and support to the initiative. Er. Bilal Ahmad Khan, Divisional Officer, Pulwama, was also present and contributed inputs to strengthen the VIHI district landscape intervention.
Qadri said the Go Green Kashmir initiative is a collective responsibility and called upon all stakeholders, including government departments, corporate entities and civil society, to join hands for a greener and cleaner Kashmir. He also expressed gratitude to environmental activists, green volunteers and well-wishers for their continued support.
The One Million Trees Afforestation Project is expected to play a key role in ecosystem restoration, biodiversity conservation and climate resilience in the region, setting a precedent for future corporate-led environmental initiatives in Kashmir.
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