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At around Rs 1880 cr; Virat Kohli, Ranveer Singh, Shah Rukh Khan top Celebrity Brand Rankings, 2023

News Agencies

Mumbai: Celebrated Indian cricketer Virat Kohli has regained the top slot in the Celebrity Brand Valuation Report 2023 released by Kroll. Kohli’s brand value is pegged at $227.9 million and boasts of over 40 brands in his endorsement portfolio.

Ranveer Singh was at number two rank at a brand value of $203.1 million lending his name to endorse 50 brands. Meanwhile, Shah Rukh Khan jumped to third spot with a brand value of $ 120. 7 million, marking his return to the top five club for the first time since 2020 in Kroll’s Celebrity brand valuation rankings. His brand value more than doubled on the back of the success of flicks Pathan and Jawaan.

Akshay Kumar stood at the fourth spot in 2023 at a brand value of $111.7 million , followed by Alia Bhatt at the fifth spot at $101.1 million.

Deepika Padukone, MS Dhoni, Sachin Tendulkar, Amitabh Bachchan and Salman Khan are the other celebs ranked among the top ten most valued celebs in the rankings. Kiara Advani saw a meteoric rise in brand value moving from rank 16 to rank 12 at $66 million. Also, Katrina Kaif featured in the list of India’s most valued celebrity brands for the first time in the last five years with a valuation of $27.1 million.

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