SRINAGAR, SEPT 5: J&K Bank today launched the first phase of its new mobile banking app Mpay Delight + to provide ‘Bank-in-a-Pocket’ experience to its customers.
Notably, Mpay Delight + is a new generation mobile banking application with an intuitive and user-friendly interface, making it easy for customers to navigate and access various banking functions.
Some of the prominent features include easy account/s management, debit card management, utility bill payments, mobile deposits, alerts and notifications, loyalty management, Chatbot etc.
The app has several security measures in place such as encryption, biometric authentication (like fingerprint or facial recognition), and two-factor authentication (2FA) to protect user data and transactions.
MD & CEO Baldev Prakash while launching the application said “The second phase will be completed by December this year with all the necessary digital banking features like online journeys for loans, deposits and investment product line. Thereafter, the customer won’t have to go to branch any more as all the core functions of the branch will be managed on Mpay Delight + with much ease and efficiency”, he added.
In his remarks on the occasion, MD & CEO further said, “Best quality products and timely delivery of services are the two critical components of a good strategy that enables organizations to thrive in any kind of competition. And when it comes to banking, the new-age customer is not ready to compromise on either of the two.”
Earlier, in his welcome address Bank’s General Manager (Strategy & IT) Imtiyaz Ahmad gave an overview of the new application along with its features.
He said, “Our previous application has 2 million users which makes it evident that of all the digital banking channels, J&K Bank’s mPay is the mostly used platform by the common people. Today, as of now, the Mpay Delight + has already been downloaded by 1 Lakh Ten thousand users.”
“And with enhanced features and ease-of-function, I am sure we will cross the 2 million mark sooner than we expect after this formal launch”, he added.