Anantnag, Feb 10: The Department of Handicrafts and Handloom and PHD Chamber of Commerce & Industry organized 13th 2-day Capacity Building Programme for Sozni Embroidery Artisans of District Anantnag that was held at Assistant Directorate office of Handicrafts and Handloom Anantnag on 9th and 10th February with the support of the Department of Industries and Commerce.
The artisans were made acquainted with the latest trends to put their creativity to productive use as per the market demands and also a detailed presentation on latest Designs and fashion in Sozni Art were discussed in detail, according to a statement received by Ziraat Times. The artisans were also made aware about latest e-commerce platforms and digital/ e-marketing, importance of packaging and quality improvement. The artisans were also made aware about the latest schemes and direct marketing avenues for the Handicraft sector. The artisans of Sozni were asked to visit the school of designs wherein they will be provided a new design pattern of Sozni art free of cost.
The programme was attended by 35 artisans of Sozni hand embroidery.The faculty who attended the programme were Dr. Shakeel Ahmad Department of Management Studies Islamic University of Science & Technology Awantipora along with Master Trainers from school of designs Handicrafts and Handloom Department, Showkat Ahmad and Yaseen Ahmad Bhat Assistant Director Handicrafts and Handloom Anantnag and Deputy Director PHDCCI Iqbal Fayaz Jan also interacted with the artisans on the occasion.
While applauding the role of the Handicraft Department and PHDCCI for arranging such a wonderful awareness workshop the artisans of Sozni embroidery of District Anantnag said that they have gained and enriched a lot through the two-day program and will adopt the techniques learnt in the packaging, designing and e-marketing of their products.
