ZT News Network
MUMBAI: Over 100 companies from Jammu and Kashmir participated in the 3-day Outbound Travel Mart (OTM) in Mumbai to showcase their products and attract travellers.
OTM is one of the biggest travel shows in Asia providing platform for travel agents, tour operators, hoteliers, destination management companies and tourism boards to sell their products.
Officials at J&K Tourism Department told Ziraat Times that it provided free space to the travel companies, hoteliers and houseboat owners who conducted B2B and B2C meetings with their clients. Many other travel companies and hoteliers had also set up their own separate stalls to promote J&K’s tourism products.
Director Tourism Kashmir Nisar Ahmad Wani, Deputy Secretary Tourism Wasim Raja also interacted with the representative of the tourism boards from different States and leading travel companies from other countries.
Thousands of visitors, including domestic and international sellers and buyers, State tourism officials, heads of international tourism boards, hoteliers, and aviation experts showcased their products and services to the global trade community.
Director Tourism Kashmir said J&K Stall received good number of visitors on the first day who inquired about different tourism products and showed keen interest to visit J&K.
“The travel show is a platform under single roof for the department and for the travel companies, hoteliers and houseboat owners to project J&K’s tourism potential. During our interaction, the destination sellers showed keen interest to promote JK,” said Nisar Wani.
During the convention, local travel and hospitality sector also conducted business sessions with the visitors and the principal agents.
Tourism Department also screened short films on different destinations and on various themes for the visitors who were mesmerized to see J&K’s stunning beauty and diverse tourism products.
