About Us

Our focus

This bi-lingual print publication (English and Urdu) seeks to act as an information catalyst in Jammu & Kashmir's primary economy - covering sectors like horticulture, agriculture, animal husbandry, banking, food processing, fisheries, forestry, sericulture, bio-technology, floriculture and so on. We will have a special focus on climate change and food safety.

Our aspiration

is to engage with diverse interest groups - from farmers to consumers, industry to academia, state agro agencies to research institutions in debating and highlighting key issues of interest to all the stakeholders in the state's primary economy. 

We will partner with

researchers, academics, agricultural and horticultural technocrats, economists, agricultural engineers and environmentalists, development economists, food and forestry specialists and others in generating and propagating high-quality and impact-driven knowledge.

ziraat times and our focus areas

Why we want to focus on J&K's primary economy

n 2015-16, agriculture sector contributed Rs 13,893 crore, or 15.89%, to Jammu & Kashmir's Gross State Domestic Product (GSDP).  While in percentage terms agriculture's contribution to the GSDP has been reducing, it is not unusual. It is a global trend for agriculture percentage in GDPs to decline as the scale of manufacturing and services grow.  However, we believe J&K still has immense potential in enhancing agricultural productivity. 

Ziraat Times will engage with multi-disciplinary experts in bringing to its readers cutting edge information and knowledge that will serve to enhance productivity, innovation and competitiveness in the state’s agrarian economy. 

Our Primary Economy Internships Program

J&K Primary Economy Internships Program is a Ziraat Times endeavour designed to introduce students and practitioners with keen interest in economics and development research to analysis, writing and applied practices. 

 This program will give an opportunity to students and practitioners of mass communications, economics, agriculture, bio-technology and related fields to undertake quality research and reporting in the areas of horticulture, agriculture, climate change, animal husbandry, fisheries, forestry, sericulture, floriculture, organic farming and related fields.     

For details click Internships tab above. 

What our "Smart Scientist" program has to offer

Has your research work in agriculture or allied fields in the regions of Kashmir, Jammu or Ladakh made a good impact on the ground?

Then this program is for you.


As part of Ziraat Times' commitment to highlight the role of cutting edge applied research in ushering in advancement in agricultural practices, we will feature your work in our 'smart scientist' segment.

Just share a 700-word synopsis with us, explaining what impact your work has done, at editor@ziraattimes.com.

Do include some good pictures showing your work in practice and also your contact details. 

Export growth in fruits

The good news is that, despite challenges, J&K’s fruit exports are growing. Increased horticultural productivity has lately yielded good results with 14.79 lakh metric tons (MTs) of fresh and dry fruit being exported during 2015-16, valued at Rs 6000 crore.    
What makes this growth possible? Ziraat Times will bring to its readers diverse views from people to make all this possible.

Jobs creation in horticulture

Horticulture has added immense value to J&K’s agrarian economy in recent years. There are around 7 lakh families, comprising of about 33 lakh people, which are directly or indirectly associated with horticulture.     
But can horticulture provide jobs avenues to educated youth of rural J&K? Can this growth momentum be sustained? We will bring out special reports seeking to answer these questions. 

Growth in horticulture

As low-income agriculture land continues to be brought under higher-income horticulture, area under fruits in J&K State has increased from 2.95 lakh hectares in 2007-08 to 3.38 lakh hectares in 2015-16. This is a major jump. The fruit production has increased from 16.36 lakh MTs in 2007-08 to 24.94 lakh MTs in 2015-16.    


But how would this growing urbanisation and stress on land impact this growth story? We will bring expert opinions to our readers on these issues.