Hotel occupancy in Jammu reduced to 10% post Pahalgam attack: AJHLA

By: Yogesh

Jammu: All Jammu Hotels and Lodges Association (AJHLA) on Monday revealed that post April 22 Pahalgam terror attack, the hotel occupancy in Jammu has declined to 10% causing immense losses to the tourism sector in the region.

Addressing a news conference, the members of the AJHLA said that the tourism sector in Jammu has been badly affected post Pahalgam attack while the occupancy in hotels have reduced to just 10 per cent.

“Our survival is at risk,” they said, adding that the government has come up with a policy, giving focus to the tourism sector of Kashmir Valley only, while the Jammu division has been neglected.

Welcoming the intended pilgrims of Shri Amarnath Ji Yatra (SANJY), the association appealed the yatris to visit Jammu also and explore the tourism in the cities of Jammu and Kashmir.

“The government has been neglecting Jammu and focusing only on Kashmir. Post Pahalgam attack, the tourists have started visiting Kashmir while Jammu has been witnessing slump in the tourism activities persistently,” they said, adding that such a situation has affected their survival.

The association demanded the government needs to formulate a policy on urgent basis to boost the tourism activities in Jammu as well.

“We were expecting a good flow of visitors in Jammu ahead of Amarnath Yatra, but the situation has not changed, thereby forcing us to start reducing the manpower,” AJHLA members said. —(KNO)