J&K tourism stakehokders roll out ‘Fame Tour’, to offer 50% discounts to revive sector

By: Raja Syed Rather

Srinagar: In a bid to revive the tourism sector in Jammu and Kashmir, the stakeholders in the region in unison with the Tourism department here are set to organise a four-day ‘Fame Tour’ here for which the national tour operators, top hoteliers and national media have been invited as part of the confidence measures.

Speaking to the news agency—Kashmir News Observer (KNO), General Secretary of J&K Hoteliers Club, Tariq Ghani, said the event will commence on May 27 and culminate on May 30.

“The national tour operators and national media, after arriving at Srinagar Airport, will straight drive toward Pahalgam on May 27, where they will interact with the hoteliers, ponywalas, locals and others to assess the ground situation,” he said.

Ghani said the delegation will be visiting four key picturesque places, including Pahalgam, Srinagar, Sonamarg and Gulmarg. Chief Minister Omar Abdullah has also been invited to interact with the national tour operators and the media men, he added.

“During the event, the tourism stakeholders in Kashmir, including the hoteliers, houseboat owners, tour operators, transporters and others in Jammu and Kashmir, will also welcome the devotees of Shri Amarnath Ji Yatra—2025,” he said.

Ghani said the delegation will also put forth their suggestions during the event, which will be organised under the Chairmanship of J&K Hoteliers Club, Mushtaq Ahmad Chaya. “We will be announcing a 50 per cent discount in the packages to ensure that our three lakh employees, who have been affected due to the slump in tourism activities, will not suffer,” he added.

The tourism activities witnessed a slump post-Pahalgam terror attack on April 22, 2025, in which 26 people, mostly tourists, were killed. The attack led to the cancellation of 90 per cent of bookings, affecting the tourism season in Jammu and Kashmir. —(KNO)