J&K Bank launches “Kisan Adhikar Abhiyan” for KCC scheme. Here are the details.

By
Ziraat Times
-
Srinagar: J&K Bank has launched the “Kisan Adhikar Abhiyan”, a mission-mode campaign aimed at achieving 100% saturation of the Kisan Credit Card (KCC) scheme. Initiated in collaboration with the twin Directorates of Agriculture and Horticulture from both Jammu and Kashmir Divisions, the campaign began on December 20 and will run till January 31, 2025, an official statement issued to Ziraat Times said.

The campaign’s primary objective is to bring all eligible PM-Kisan beneficiaries under the KCC fold and enhance the credit limit of existing KCC accounts, ensuring financial inclusion besides timely and adequate credit access to meet agricultural needs, the statement said.

Daily camps will be organized by the Bank’s branches across J&K in collaboration with the Agriculture and Horticulture departments, with a focus on identifying and onboarding eligible beneficiaries who have not yet availed the facility.

The Kisan Credit Card scheme is a flagship scheme of the Bank that offers farmers credit to manage their agricultural and allied activities.

Besides providing short-term credit for crop cultivation, KCC also helps farmers meet expenses related to consumption, post-harvest management, and allied activities such as dairy, poultry, and fisheries.

Under this campaign, the Bank aims to not only saturate KCC coverage but also enhance existing credit limits based on revised scales of finance, reactivate dormant KCC accounts and issue Digital KCCs (RuPay Cards) for seamless access to financial services. The bank is also aiming to simplify processes like land verification for farmers.

Disclaimer: Interested farmers must read all scheme documents and the related terms and conditions carefully before signing up. 

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