JAMMU, FEB 10: Jammu & Kashmir Government and OYO Group today launched rural home stay under project “Crown of Incredible India” at an event presided by Lieutenant Governor, Manoj Sinha at Raj Bhawan. The Lt Governor announced Rs. 50,000 special financial assistance to youth willing to establish a home stay unit.
The Lt Governor said that J&K has emerged as a leader in the tourism sector over the last two and a half years. With a market giant like OYO coming onboard, we are making in-roads to encourage micro-entrepreneurs in the villages and revitalizing local art & crafts and redevelopment of rural areas, added the Lt Governor.
Undoubtedly, nature has blessed J&K with great scenic beauty, and rural home stays will offer a piece of eternal culture, cuisine, traditions, and warm & friendly hospitality of J&K to domestic & International travelers, the Lt Governor observed. By December this year, around 200 home stays will be available on OYO platform, he added.
The UT Government under Mission Youth will support 500 youth for establishing home stay, he added.
The Lt Governor asked the DDCs, PRI representatives and other stakeholders to play their important role in tapping the huge tourism potential of rural J&K.
Mohammad Yousuf Gorsi, Chairman, DDC Anantnag thanked the UT Government for the endeavour to support the rural homeowners and augment their livelihood.
Dr. Arun Kumar Mehta, Chief Secretary, while speaking on the occasion, said the rural home stay under project “Crown of Incredible India” will create new entrepreneurs, provide gainful employment to the rural youth and strengthen the rural economy.
Ritesh Agarwal, Founder & Group CEO, OYO, said that the OYO group is proud to extend its partnership with the Jammu & Kashmir Government to generate economic and employment opportunities in rural areas.
We are committed to strengthening tourism for the benefit of local communities and aim to work together with these micro-entrepreneurs to promote sustainable and responsible travel and home-stays that contribute to resilient local economies and support jobs, he added.
OYO Hotels has tied up with 20 home stays in Pahalgam and 10 home stays are present on their platform as on date. The project also aimed to improve tourism in underpenetrated areas in Udhampur, Doda, Pahalgam and Kokernag, it was informed.
Ranjan Prakash Thakur, Principal Secretary to Government, Industries & Commerce Department and Dr Shahid Iqbal Choudhary, CEO Mission Youth outlined the key features of the rural home stay initiative.
Rohit Kapoor, CEO OYO India and South East Asia presented the Vote of Thanks.
Theme presentation on Home stays and a video message from Pahalgam Home stay owners were also showcased.
Dr. Piyush Singla, Deputy Commissioner, Anantnag; Sh. Siddhartha Dasgupta, President Corporate Affairs, OYO; Guruprasad Sankaranarayanan, Chief Strategy Officer – India & South East Asia, OYO and other concerned officers were present on the occasion.
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