Srinagar, Jun 26: The tourism Department Wednesday said that they are focusing on promoting sustainable tourism in Kashmir.
Deputy Director Tourism Kashmir, Deebah Khalid, said the department has invited think tanks from various professions to seek their expertise in developing Kashmir as a sustainable tourism destination.
“This is for the first time that a tourism conclave is being held at a big level. We have invited guests from film fraternity, stakeholders from MICE, Golf tourism apart from wedding planners and travel magazines to seek ideas from them to develop Kashmir as a sustainable tourism destination,” she said.
Deebah said they have invited Bollywood filmmakers including Imtiyaz Ali, Kabir Khan, Vishal Bahardwaj and Sanjay Suri who have extensively promoted Kashmir through their films.
“We want to sit together with such people to have an exchange of ideas and devise a strategy, a future roadmap for sustainable tourism,” she said.
Deeba said the government is equally focusing on promoting Kashmir as a leading wedding destination of India. “We want to promote Kashmir as a wedding destination since the valley has a lot to offer. Kashmir is an all-season destination. It is an absolute spot for film shoots, leisure and adventure. So today we have G20 Sherpa Mr Amitabh Kant, heads of various associations, people from destination wedding planners, pilgrimage tour operators and travel magazine,” she said.
—(KNO)
