Adani Group to rival Reliance; to enter India’s UPI and e-commerce segments in big way

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Ziraat Times
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The Adani group, led by billionaire Gautam Adani, is looking to expand its digital footprint by entering India’s Unified Payments Interface (UPI) network. Additionally, Adani is in negotiations to offer online shopping through the Open Network for Digital Commerce (ONDC), a government-backed platform designed to facilitate e-commerce.

The Group is considering applying for a licence to operate on India’s public digital payments network and is in discussions with banks to finalise plans for a co-branded credit card, according to a report by The Financial Times.

These

initiatives are part of a broader strategy to build a digital business that can compete with established players such as Google and Mukesh Ambani’s Reliance Industries, FT noted.
The Adani Group plans to offer these new services through its consumer app, Adani One. This app launched in late 2022 and currently offers travel services, including flight and hotel bookings.
Adani’s push into consumer-facing businesses comes as the group looks to recover from recent controversies. Last year, US-based Hindenburg Research accused Adani of market manipulation and fraud, allegations that led to a significant drop in the company’s stock value and prompted scrutiny from political opponents. Despite these challenges, Adani Enterprises’ shares have rebounded, recovering much of the losses incurred.

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