Fab India removes Diwali ad named Jashn-e-Riwaaz after furore

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Ziraat Times
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Picture used in the promotional tweet by FabIndia. (Extracted by Ziraat Times from the ad)

New Delhi, Oct 18: Clothing brand Fabindia has removed a promotional ad-based tweet promoting their new collection for Diwali after #boycottfabindia trended on Twitter.

The tweet by Fabindia was a promotional post depicting models wearing their new Diwali 2021 collection.

“As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” reads the caption of the post that has now been deleted.

The brand was accused of “defacing” the Hindu festival of Diwali and terming it Jashn-e-Riwaaz by prominent BJP leaders and other supporting members and organizations. BJP Yuva Morcha President Tejasvi Surya also slammed the ad in a post on Twitter. Many slammed the brand for “unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival.”

The tweet was promptly removed after #BoycottFabIndia started trending on Twitter furiously.

The tweet was described by several right wing sections of social media as “culturally inappropriate”. While several users pointed out that a simple ‘Diwali’ or ‘Deepavali’ in the description would have been enough for promotion, others expressed that there was no need to deconstruct the Hindu festival and infuse secularism in it.

Some even put forth the fact that Hindu festivals bear the same significance as Muslim and Christian ones and amalgamating them was nothing short of disrespecting the particular religion.

But, nevertheless, FabIndia removed the promo tweet.

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