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J&K Hoteliers Club and JKHARA join hands for business development in tourism

Ziraat Times News Network

Attendees of the joint meeting posing for a photo on the occasion in Srinagar on Friday.
Srinagar, 30 July: Various tourism players, including some of the top tourism business leaders of J&K, on Friday resolved to engage and join hands towards more effective business development strategies in tourism sector in Jammu & Kashmir.
In this regard, in a joint meeting, organised by JKHARA President Chowdhary M Showkat, and presided by Mushtaq Ahmad Chaya, Chairman J&K Hoteliers Club, various business development strategies were discussed. Key JKHARA members were present on the occasion. On the occasion, there were strong voices for various tourism stakeholders to join hands in promoting tourism and addressing the structural challenges.
Speaking on the occasion, Mushtaq A Chaya pointed out the immediate problems being faced by the hoteliers in valley that include not allowing emergency repairs of the decaying hotel properties, water and electricity bills, etc.

“If the state administration is really concerned about Tourism Sector then at their own level they can consider the complete waiver of all fixed electricity, water usage and other utility charges collected from all hoteliers, guest houses, travel agents, tour operators, restaurants and the likes,” he added.
He also said that the LG administration had assured the hoteliers that the land lease issue will be resolved soon and that no such step would be taken which would adversely effect and disrupt tourism activities.
On the occasion, Mr Chaya appreciated Mr Chowdhary for hosting the joint meeting and expressed hope that under the united leadership, the tourism sector will be taken to new heights.
JKHARA also urged the LG Administration to announce ‘special packages’ for the tourism sector which is the main pillar of economic promotion of the state.
“Tour operators visit other parts of the country and promote JK’s tourism products. They need financial assistance in tourism promotion as all sectors, including tourism, have suffered heavy economy losses due to the pandemic. The financial assistance would help them launch a promotional campaign again,” said Mr Chowdhary.
To make economic success in tourism sector , hoteliers are also making efforts and encouraging travellers to visit Kashmir. We have activated our travel agents for tourism promotions. However, at this time, we badly need government support for allowing us to renovate the decaying properties so that we will be able to provide adequate facilities to the tourists,” said Mukhtar Shah Gulmarg chapter president
We have been fervently appealing to the Lt. Governor to impress upon the administration that the lease of the hoteliers may be extended so that they can work shoulder to shoulder with the government in attracting tourists in large numbers.
Those from the executive body of JKHARA include sr. Vice president Adil Hussain Mir, jr. Vice president; Dr Latief, Secretary General; Manzoor Pakhtoon, Joint secretary General; Shah Jahan, Media Secretary; Parvez Bhat, Treasurer; Ms. Nasreen Shawl, Chief coordinator; Sheikh Imran, Advisors Sheikh Feroz, Nasir Shah, Rouf Punjabi and from JKHC Senior Vice chairman Amit Amla, Secretary General Tariq Gani, Joint Secretary general Naseer khan, Treasurers Musadiq Shah, Vicky Shah, Executive Committee and President Gulmarg Chapter Mukhtar Shah.

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