On Aug 5 eve, J&K Admin plans PR blitz with films, videos and new Twitter handles

Ziraat Times Team Report

Srinagar: Jammu & Kashmir administration is planning a major information and public relations blitz on the eve of first anniversary of the unilateral abrogation of Article 370 and division of Jammu & Kashmir state.

The emphasis is showcasing “development and progress” achieved in J&K since August 5, 2019 through production of special tweets, short films and videos by various governemnt departments.

Observers see this as an attempt to showcase to the country how much progress and development was achieved in the last one year, no matter the state has experienced regression in almost all social, economic and developmental spheres.

Informed sources told Ziraat Times that Chief Secretary BVR Subramanyam has issued specific guidelines to various government departments, asking them to raise the profile of their activities by creating new twitter handles and getting active on social media.

The following directions have been issued to various departments with specific guidelines on what is to be done in the next few days:

1) Short video clips – 30 secs each, on selected sectoral themes/ projects/ schemes – to be made by 15 Deptts @ 5 clips each – PWD, PDD, PHE, Tourism, Health, SW, School Education, Sports, RDD, Agri/Horti/AH, FCS, Labour, UD, Planning, Industries.


These are to be completed by Thursday – 23/7 and sent to Director Information.

2) Short films – 5-10 minutes each, on sectoral themes – to be made by 15 Deptts @ 1 film each
– PWD, PDD, PHE, Tourism, Health, SW, School Education, Sports, RDD, Agri/Horti/AH, FCS, Labour, UD, Planning, Industries.


To be completed by Tuesday – 28/7 . And sent to Dir Info

3) Tweets on development with pictures – to be made by 15 Deptts @ 100 each
– PWD, PDD, PHE, Tourism, Health, SW, School Education, Sports, RDD, Agri/Horti/AH, FCS, Labour, UD, Planning, Industries
To be completed by Thursday – 23/7 . And sent to Directorate of Information who will do a quality check and return them to departments to tweet.

4) All departments to have a Twitter handle by Wednesday, 22/7. Handle to be shared with Directorate of Information.

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